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The
Granza marketing system provides Realtors®,
mortgage lenders and the businesses they choose to add, with a private,
internet-based referral network. One of the tools used in the
networking process are automated discount coupons provided by the
businesses. An automated "drip email" campaign keeps
everyone in touch. Once a business is on board, the whole process is
maintenance free.
NOTE:
You must create a minimum of two best deal coupons. We
encourage you to do more to best represent all of your products and
services. Make your "best deal" discounts as attractive as
possible! The goal is to motivate customers to come to your place of
business, then get repeat business and referrals at your regular or
slightly discounted prices. We
strongly suggest a MINIMUM discount of 15% off your regular publicized
prices. |
Granza has two goals for your business. The first is to send you
new customers. We want you to increase your customer traffic
by networking with Realtors®
and loan originators. (They are called
Team Leaders or TL's for short). Your long
term goal is to get repeat business and referrals at your regular or slightly discounted prices.
Your "Team
Leader" gets to offer your great discounts to attract more customers to them, then to you!
If you do business locally (versus on the internet), the second goal is to set your company up with a
Local Business/Employee Benefits Program. Your employees will get
private discounts from the other businesses and
may also receive cash discounts or rebates
on loan and real estate transactions. This helps the Team Leader with their
business which is very important. Don't forget to recommend your
Team Leader to customers of yours. That's
networking, Granza style!
Your Rapid Rewards
screen sends an introductory email to an employee, friend, customer or prospect
of yours and adds them into the private network of your Team
Leader. The automated
e-marketing campaign begins and through viral growth, they
can forward entry into the network to their friends, family, etc.
This helps your business reach more potential customers without spending a
dime. There is no spam, just an
occasional email from the TL. Clicking on a special email link logs
them into the network, where your business is listed.
As long as you remain in the
network, you receive free marketing, networking and advertising.
You can view the initial email that is being sent to your
customer by clicking on the introductory
email
link
on the Rapid Rewards screen. It is located at the bottom,
next to the GO! button.
Refer non-competing businesses to the network to help you make more
money. The network also includes the employees, customers and prospects of
other
companies, so it is very important to refer other non competing
businesses to your TL! Just like you, your business referral will
receive no cost advertising, networking and promotion within the private
network. They will also receive preferred pricing on real estate and
mortgage products. As a business in the network, you and your employees
get their one time best deal discounts. Your products or services will be
made available to their employees, which helps you. Everyone wins. New
customers moving into the area that use Realtors®
and mortgage lenders in the network will be introduced to your business first!
Make your coupons as attractive as possible to increase the likelihood
of the new customers redeeming them! Average discounts will not
attract much attention. On most products, a discount of 15% or
more is strongly suggested. In the case of your lower priced items,
only a much larger discount will make sense. For example, a $3 item with
15% off is a savings of 45 cents. Will this get you a new customer?
Not likely. Remember, your best deal discount is only once per customer unless
you decide otherwise. Use the Customer Loyalty Discount to
offer a continuous, on-going smaller discount on a service needed
regularly. You want them to become a regular customer for future business and get
their referrals for new customers. Don't solely concentrate on
profits with first time customers. That's not the point.
With a lower profit or even a breakeven, you may get those valuable repeat
customers.
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